Best WooCommerce Analytics Plugin in 2026

Metorik

by Metorik

1

Metorik is the other serious option for WooCommerce analytics. It gives analytics for WooCommerce and other platforms, and it has features that any good analytics plugin should have. It helps online businesses keep track of their customers, understand their business metrics, and come up with results that can be used.

Two things hold it back, though, and both are worth knowing before you commit: support and price.

People have said that this provider’s customer service is slow and doesn’t answer questions. This is a problem because businesses need analytics to understand their customers and the market. Let’s say there was a problem with a plugin because of an update or a security hole. If that happens, it might be hard to solve quickly, which could hurt your bottom line.

Matomo Analytics

by Matomo

2

Matomo is a free, open source alternative to Google Analytics. It has a lot of advanced features and is great if you want to use an on-site, open-source solution to track conversions, customer flow through your e-commerce site, and simple page visits. Matomo has a reputation for taking privacy seriously. With this plugin, you can see the whole picture, and you own all of your data. Some of the tool’s features, like conversion and goal tracking, are very advanced and can be used at the enterprise level.

Putler

by Putler

3

Putler reports on how your WooCommerce store is actually performing. It connects your WooCommerce store to the Putler analytics platform, where you can see all your important business data in one place.

With Putler, you can track sales, revenue, orders, customers, and products. It shows real-time reports, customer insights, product performance, and subscription details. You can also get forecasts, growth trends, and segment your customers for better targeting. It covers PayPal, Stripe, Shopify, and other platforms too, if you want everything in one view.

Actionable Google Analytics for WooCommerce

by tatvic

4

This plugin turns on ecommerce conversion and user ID tracking in Google Analytics. It measures ad conversion, Facebook Pixel, and custom analytics. Setup is quick, and it beats pasting Analytics code in by hand. This plugin offers detailed reporting and an easy Google Analytics connection.

This plugin lets you monitor site data and optimize retail tactics and marketing. GDPR-compliant and compatible with other WooCommerce plugins. User-friendly admin interface.

MonsterInsights

by MonsterInsights

5

MonsterInsights is among the more capable analytics plugins for a WooCommerce store, and it stays out of your way. It will give you useful information about how people use your whole website and give you reports on eCommerce events. The reports sit in your WordPress dashboard rather than somewhere else. It will give you information about users in real time as well as information about how people have used different pages, posts, or sections of your site over time.

The plugin will also help you with A/B testing and make your site run faster. Also, you can set up custom events to track without going through a lot of complicated steps.

WooCommerce Google Analytics

by WooCommerce

6

This free plugin comes from Woo themselves. It connects your WooCommerce store to Google analytics and lets you track basic conversion metrics, such as how customers find your ecommerce shop and what pages they look at.

It does let you keep track of your best-selling items, how people get to them, and what makes them buy. If you want plain Google Analytics for WooCommerce and nothing else, the official plugin is the right call.

Site Kit by Google

by Google

7

Site Kit is Google’s official WordPress plugin, showing how people find and use your site. Site Kit is a one-stop-shop for deploying, managing, and getting information from important Google tools that will help a website do well on the web. It puts current data from several Google products straight on the WordPress dashboard.

Jetpack

by Automattic

8

You can add Google Analytics to your site if you already have a Premium or Jetpack Professional plan. The basic stats show you what people actually do on your site day to day. Step up a plan and you get funnel reports, returning-visitor breakdowns, and per-user activity. Note that with these profiling plans, you will also be able to connect e-commerce events to Google Analytics’s more advanced features.